Hi, I'm Julio, a Digital Product Designer that has worked with some of Australia & the UK's largest companies & startups. I specialise in human-centred UX & UI design.

Over the past 6+ years I have created apps and websites for large companies, start-ups and personal projects in freelance and full-time positions. I have experience as a Lead Product Designer, Senior UX & UI Designer and as a Senior Design Consultant.

With each project has come new challenges and learning experiences, that have shaped my product design process and approach, to create the best customer-focused business outcomes.

Recently, I have been enjoying teaching UX & UI design at Academy Xi in Sydney, experimenting with AR and VR (the future), painting and photography. Get in touch to speak further, I love to chat over a fresh cup of coffee ☕️.  

Work
Experience

Woolworths

Senior Product Designer | July 2019 – Now
Designing native apps for the Woolworths group, Australia’s largest supermarket brand. E-commerce experiences on iOS and Android platforms for over 450,000+ users. Discover, define, design and deliver.  Research, workshops, user testing, wireframes, prototypes, UX strategy, sketching and design facilitation.

 


Academy Xi

Lead UX/UI Design Online Mentor | July 2019 – Now
Teaching students UX / UI design methods, theory, frameworks and tools.
Student project and people management, live webinars, coaching, content creation, marking and grading, design critique facilitation, live event planning and delivery.

 

Spaceship

Lead Product Designer | October 2018 – July 2019
Led the design and research of the new Spaceship Voyager App, along with some other FinTech initiatives to help over 50,000+ Australian’s set up and maintain a financially secure future.
Design team project and people management, stakeholder workshops, introduced UX into the company, created the new style guide, created the new design system, interface design, implementation of my design framework and strategy.

 

Academy Xi

UX Design Immersive – Mentor | July 2018 – October 2018
After-work hours and weekends teaching working professionals the UX design skills, methodologies and frameworks needed to succeed in the industry. Student project and people management, live coaching, content creation, marking and grading, design critique facilitation, live event planning and delivery and  live event demonstratons.

 

Sydney Water

Senior Product Designer | September 2017 – October 2018
Designed and improved digital products for Sydney to use. Led projects in web, app, and VR. Worked closely with the CX team on designing omnichannel customer experiences. Lean UX build, measure and learn.
Research, workshops, user testing, wireframes, prototypes, interface design and UX strategy.

 

Tabcorp

Product Designer | June 2015 – September 2017
Research and interface design for a suite of FinTech products for use in Australia and the UK. The brands we worked on were TAB, Keno, Newscorp & The Sun. Created native iOS, Android apps and websites at the biggest wagering company worldwide. Research, workshops, user testing, wireframes, prototypes, interface design and interaction design.

 

Freelance Designer

Freelance Product Designer | 2013 – Now
Freelance projects, from medical apps to life coach websites. Here are some of the favourite clients I have worked with. Foxtel, GetWell, FedeRent, Young Henry’s, Tandy Rowley, Intermedia, Social Snaps, Interbrand & BSI UK.

 

El Camino

Designer & Creative Director | January 2011 – March 2014
Founded and managed a boutique creative company based in Surry Hills, Sydney. Curated exhibitions, activations, live event experiences, marketing, graphic and web design. Some clients included: Keystone, Merivale, Robert Carmack, Ambush Gallery, Newtown Hotel, Abercrombie Hotel & Interbrand.

Software

Design

Figma
Sketch
Photoshop
Illustrator


Prototyping

Adobe XD
Axure RP
Principle
Protopie
InVision
Unity


Research

Miro
Tree jack
Loom
Otter
Brill
Hotjar
Fullstory
Google Analytics

Education

Bachelor of Science – First Class Honours

Design, Technology and Innovation
Technological Institute of Dublin – 2018


Mixed Reality Design Course

Virtual and Augmented Reality
Academy Xi, Sydney – 2015


Diploma of Design

Graphic Design
Enmore Design Centre, Sydney – 2012


Diploma of Events Design

Design and Management
Ultimo TAFE, Sydney – 2011

© Julio Castellano 2019